Copy that hits the
lizard brain.
Your online store has great products. But if your copy only speaks to the logical mind, you're whispering to a ghost. I write product pages, email flows, and homepages that make customers feel your product — and buy.
Sound familiar?
Your copy is costing you sales
Most ecommerce stores lose 60–70% of visitors in the first 8 seconds — not because the product is bad, but because the copy doesn't answer: "Why does this matter to me, right now?"
Traffic but no conversions
Ads are running. People are clicking. But they're leaving without buying. The product is fine. The words are failing.
Feature-first descriptions
Your product pages list specs instead of selling the transformation. Customers don't buy features — they buy how a product makes them feel.
Emails nobody opens
Your welcome flow and abandoned cart emails sound like a robot wrote them. Every unopened email is money left on the table.
A homepage that confuses
"Welcome to our store." You have 3 seconds to answer "What is this? Why do I care?" A blurry value prop kills the sale before it starts.
What I do
Words built to convert
Every piece I write is grounded in direct-response psychology — copy that speaks to the emotional brain first, justifies with logic second. Platform doesn't matter. Persuasion does.
Product Page Overhaul
Your product page is your best salesperson — and right now it's asleep. I rewrite headlines, body copy, and bullets using the PAS framework and sensory language that makes customers feel the product before they buy it.
Start with a free audit →- Headline that stops the scroll
- Sensory benefit-led body copy
- Objection-crushing bullet points
- Real urgency & scarcity framing
- Structured for any ecom platform
Email Flow Writing
Welcome sequences, abandoned cart, post-purchase, win-back. Email is the highest-ROI channel in ecommerce — if it's written right.
- Welcome & nurture sequences
- Abandoned cart recovery
- Post-purchase upsell flows
- Subject lines that get opened
Homepage & Brand Copy
First impressions are made in 3 seconds. Your homepage headline either stops them or loses them. I write homepages that answer "What is this and why do I care?" before the first scroll.
- Hero headline & sub-headline
- About Us story arc
- Value proposition clarity
- Brand voice & tone guidelines
Ad Copy & Launch Packages
Launching a new product or running paid traffic? I write the hook, the body, and the CTA — tested angles for Meta, Google, and TikTok ads, matched to your landing page.
- Multiple hook variations to test
- Platform-native copy style
- Landing page copy to match
- Launch email sequence included
Platforms I write for
Niches I know well
How it works
Simple. Fast. No fluff.
You've got a store to run. Here's how we go from "hi" to higher conversions — without the agency runaround.
Free Audit
Send me your store URL. I'll audit one key page and show you exactly what I'd change and why. No invoice, no pitch deck.
Deep Dive
I learn your customer, your brand voice, your top products. I read your reviews. I study what your buyers actually say.
Write & Deliver
Fast turnaround, clean delivery. Copy formatted and ready to paste directly into your store — whatever platform you run.
Revise & Win
Two rounds of revisions included. You're not happy until the copy is right. That's the deal — every time.
Results
Copy that earns its keep
Real feedback from store owners who were tired of watching traffic leave without buying.
"Chris rewrote our top 3 product pages in 48 hours. Our add-to-cart rate went up 31% in the first week. I'd been staring at those pages for a year and couldn't see what was wrong. He saw it immediately."
"The abandoned cart email sequence alone paid for everything. My recovery rate went from 8% to 22% in a month. The emails don't sound like emails — they sound like a real person who actually gets it."
"I gave Chris our About Us page — basically three paragraphs about nothing. He turned it into a story that made me tear up. Customers now email us to say they felt connected. That has never happened before."
About Chris
I write for the part of the brain that actually makes decisions.
"If your copy only speaks to the logical mind, you're whispering to a ghost. Write for the lizard brain first — logic can justify what emotion already decided."
I'm Chris Gillis — a direct-response copywriter who works exclusively with ecommerce and DTC brands. I've spent years studying what actually makes people buy: not features, not specs, not claims — but feeling. Sensory language. Primal urgency. The specific, visceral word that bypasses the analytical mind and lands directly in the gut.
I wrote a whole book about it — Words That Sell Even in the Apocalypse — which takes every major copywriting framework (AIDA, PAS, Four Ps) and stress-tests them in the most extreme scenario imaginable. If copy can sell in the wasteland, it can sell anywhere.
Whether you're running Shopify, WooCommerce, BigCommerce, or a custom storefront — platform doesn't matter. What matters is whether your words are making people feel something. If they're not, that's where I come in.
Work with me →The book
Words That Sell Even in the Apocalypse
A survival guide to copywriting. Every framework you need — AIDA, PAS, sensory language, urgency, scarcity, objection-handling — taught through the lens of a post-apocalyptic world where bad copy gets you killed.
If the techniques work when survival is on the line, they'll work in your online store. That's the premise. The book delivers.
Your first audit is free.
Send me your store URL — Shopify, WooCommerce, BigCommerce, or anything else. I'll audit one key page and show you exactly what I'd change and why. No invoice. No pitch deck. Just an honest, useful critique.
Or email directly: chris@gilliscopywriting.com