Your product is great. Your current copy is doing it dirty. I write product pages, email flows, and homepage copy that bypasses the overthinking cortex and hits the part of the brain that actually buys things.
(No canteen of water required. Just a decent brief.)
Sound Familiar?
The four signs your copy is quietly killing your conversion rate
Nobody sets out to write bad copy. And yet somehow, most product pages read like a spec sheet that got lost on its way to a catalogue nobody asked for.
"It just lists the features."
Features don't sell. The feeling of owning the thing sells. Nobody needs a "32oz BPA-free vessel." They need to stop rationing their coffee on a Tuesday morning.
"We wrote it ourselves."
You know your product too well. You've forgotten what it's like to not know it. Your customer is reading cold and your copy assumes they're already sold.
"Traffic is fine Sales aren't."
You're not bleeding customers at the ad. You're losing them on the page. That's a copy problem. Specifically, yours. (I say that with love.)
"It's technically accurate."
Technically accurate copy is the beige of the marketing world. Nobody shares it. Nobody screenshots it. Nobody buys because of it. "Accurate" and "persuasive" are two very different mountains.
What I Write
Words for every part of your funnel, from first click to repeat customerble-click this headline to edit the text.
Direct-response copy built on actual human psychology. The kind they used to sell blankets in the wasteland. (It works in ecommerce too, I promise.)
Product Page Copy
The hero of your ecommerce store. Most product pages bury the lead under a mountain of specs. I write copy that opens with the feeling, delivers the proof, and closes with urgency that doesn't feel like a car dealership.
Headline that stops the scroll
Benefit-led body copy (not feature soup)
Sensory language that makes people feel the product
Objection busters woven in naturally
Email Flows
Welcome sequences, abandoned cart, post-purchase, winback — the unglamorous plumbing of ecommerce that quietly prints money when it's done right. Your customers said yes once. Email copy gets them to say yes again.
Welcome & brand story sequences
Abandoned cart (the polite nudge)
Post-purchase & upsell flows
Winback campaigns that don't beg
Homepage Rewrites
Your homepage has about three seconds to answer "What is this and why do I care?" Most homepages answer neither. I write homepage copy that earns the scroll — and guides people toward the thing you actually want them to do.
Above-the-fold hook that earns the scroll
Brand voice that actually sounds human
Logical flow from "what is this" to "I want it"
CTAs people don't ignore
How It Works
Four steps. Zero vague "synergy." Just copy that works.
I keep the process tight so you don't spend more time managing me than actually running your business.
