As a course creator, you’re an expert in your field. But when it comes to marketing your course, it’s easy to feel like you need to adopt a certain persona to be successful. You see other coaches and educators using a particular style of language, and you think, “Maybe I should sound like that too.”
But here’s the truth: the most powerful brand voice you can have is your own. Your audience doesn’t want a watered-down version of someone else. They want to connect with you. At Gillis Copywriting, I help course creators uncover their authentic brand voice, and it’s the first step to writing copy that truly connects.
What is a Brand Voice, Anyway?
Your brand voice is the personality your brand takes on in all of its communications. It’s not just what you say, but how you say it. It’s the words you use, the tone you take, and the way you structure your sentences. A strong brand voice is consistent, recognizable, and, most importantly, authentic.
Why Does It Matter for Your Course Launch?
In a crowded online space, your brand voice is your secret weapon. It’s what sets you apart from the competition and helps you build a loyal community of students who resonate with your message. When your brand voice is authentic, your copy feels less like marketing and more like a conversation with a trusted friend. This is the kind of connection that leads to sold-out launches.
How to Find Your Authentic Brand Voice
Finding your brand voice isn’t about creating something new. It’s about uncovering what’s already there. Here are a few exercises we use at Gillis Copywriting to help our clients find their voice:
1.The “How Would You Say It?” Test: Take a piece of your copy and read it out loud. Does it sound like something you would actually say in a real conversation? If not, rewrite it in a way that feels more natural.
2.The “Three Words” Exercise: If your brand were a person, what three words would you use to describe them? Are they witty and irreverent? Warm and nurturing? Professional and authoritative? These three words will become the foundation of your brand voice.
3.The “Customer Conversation” Audit: Go back and read through emails, social media comments, and testimonials from your ideal students. How do they talk? What kind of language do they use? Mirroring their language is a powerful way to build rapport and show them that you “get” them.
Your authentic brand voice is one of your greatest assets as a course creator. Don’t hide it. Embrace it. When you show up as your true self, you’ll attract the right students and build a brand that lasts. And if you need help finding the right words, Gillis Copywriting is here to guide you.
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