Words That Sell Even In The Apocalypse

THE WORLD HAS ENDED. YOUR 401K IS GONE. YOUR LINKEDIN PROFILE IS A DIGITAL GHOST. BUT YOUR ABILITY TO PERSUADE? THAT’S WORTH MORE THAN GOLD. 

Forget survival guides that teach you how to build a shelter or purify water. In a world where a loaded shotgun is the ultimate authority, the ability to talk someone out of using it is the ultimate superpower. When civilization collapses, the most valuable skill isn’t fighting—it’s selling. 

Words That Sell Even In The Apocalypse is a brutally funny and shockingly practical guide to the filthy art of persuasion when everyone is armed, desperate, and has the attention span of a terrified squirrel. Written by the last copywriter alive, this book reveals how the forgotten principles of marketing have become the ultimate survival weapon.

Follow the journey of a cynical ex-marketer as he navigates the wasteland using nothing but his wits and a head full of frameworks that once sold software and online courses. Now, they sell survival. INSIDE, YOU’LL DISCOVER:

• How to use the AIDA formula in a world where “Desire” has been replaced with “Desperation.”
• The Four Ps of the Apocalypse: Promise, Picture, Proof, and Push (them off a cliff if they say no).
• How to write a sign that stops scavengers in their tracks (and not with a bullet).
• The art of the deal: Negotiate like your life depends on it (because it does), from haggling for bullets to talking your way out of the stew pot.
• How to build a brand when “brand” means “the guy who doesn’t stab you.”
• The ethical framework for saying “no” to a warlord and living to tell the tale.
• How to sell anything to anyone: Turn a can of mystery meat into a feast, a rusty pipe into a must-have weapon, and a packet of seeds into a religion.

This isn’t a book about hope. It’s a book about getting what you need from people who don’t want to give it to you. It’s the most honest—and hilarious—marketing manual ever written. Scroll up and click “Buy Now.” Learn to sell, or get eaten. Your call.