by Chris Gillis | Jan 7, 2026 | Blog
You could write the most brilliant blog post or sales page in the world, but if your headline is weak, no one will ever read it. Your headline is the first—and often, the only—impression you make on your audience. It’s what determines whether they click through to...
by Chris Gillis | Jan 7, 2026 | Blog
Your ideal student is reading your sales page. They’re nodding along, feeling seen and understood. They’re excited about the transformation you’re promising. But then, a little voice in their head starts to whisper… “But what if it doesn’t work for me?” “But I don’t...
by Chris Gillis | Jan 7, 2026 | Blog
Urgency is a powerful psychological trigger. When we feel that time is running out, we’re more likely to take action. In a course launch, urgency can be the difference between a flood of enrollments and a trickle of sales. But how do you create a sense of urgency...
by Chris Gillis | Jan 7, 2026 | Blog
As a course creator, you have a wealth of knowledge to share. You can list all the features and benefits of your course, you can outline the modules, and you can promise a transformation. But if you really want to connect with your audience and inspire them to enroll,...
by Chris Gillis | Jan 7, 2026 | Blog
As a course creator, you’re an expert in your field. But when it comes to marketing your course, it’s easy to feel like you need to adopt a certain persona to be successful. You see other coaches and educators using a particular style of language, and you think,...
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