by Chris Gillis | Jan 7, 2026 | Blog
Launching a course is a marathon, not a sprint. And when it comes to your copy, timing is everything. If you start too late, you’ll be scrambling to write everything at the last minute, and your copy will suffer. If you start too early, you might lose momentum....
by Chris Gillis | Jan 7, 2026 | Blog
You’ve created a brilliant course. You’ve poured your expertise, your passion, and countless hours into it. You know it can change lives. But when you launched it to the world, you were met with… crickets. The sales aren’t rolling in, and...
by Chris Gillis | Jan 7, 2026 | Blog
So, you’ve built an email list, and you’re ready to launch your course. You know that an email launch sequence is the key to a successful launch, but you’re not sure where to start. What emails should you send? When should you send them? And how do...
by Chris Gillis | Jan 7, 2026 | Blog
Let’s be honest: the word “salesy” makes us all cringe. It brings to mind images of pushy salespeople and in-your-face marketing. As a course creator, the last thing you want is to come across as inauthentic or manipulative. You believe in your...
by Chris Gillis | Jan 7, 2026 | Blog
You’ve poured your heart and soul into creating a course that you know will make a real difference. But when it comes to writing the copy, you feel stuck. You’re not a writer, and it shows. The result? A launch that falls flat, leaving you frustrated and...
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