You’ve created a brilliant course. You’ve poured your expertise, your passion, and countless hours into it. You know it can change lives. But when you launched it to the world, you were met with… crickets. The sales aren’t rolling in, and you’re left feeling defeated, wondering where you went wrong.
First, let me say this: it’s not your fault. You’re an expert in your field, not a marketing guru. The reason your course isn’t selling probably has nothing to do with the quality of your content and everything to do with your messaging. The good news is that messaging can be fixed.
Here are a few common reasons why your course might not be selling, and how to turn things around. These are the exact issues I help course creators solve at Gillis Copywriting:
1. Your Message Isn’t Clear
If your audience doesn’t understand what your course is about, who it’s for, and what problem it solves, they won’t buy it. It’s that simple. Often, as experts, we’re so close to our subject matter that we forget to explain it in a way that a beginner can understand. We use jargon, we assume prior knowledge, and we fail to connect the dots.
The Fix: Get crystal clear on your core message. What is the one big promise of your course? Who is your ideal student? What is their biggest pain point? Once you have clarity on these three things, make sure your entire message revolves around them.
2. You’re Selling the Plane, Not the Destination
Your course is the vehicle that will get your students from where they are to where they want to be. But too often, we get caught up in describing the vehicle—the modules, the workbooks, the community—that we forget to talk about the destination. Your students don’t care about the plane; they care about the tropical island it’s taking them to.
The Fix: Focus on the transformation. Paint a vivid picture of what life will be like for your students after they complete your course. How will they feel? What will they be able to do? What new opportunities will be available to them? Sell the destination, and the plane will sell itself.
3. You Haven’t Built a Connection
In a crowded online world, people don’t buy from faceless brands. They buy from people they know, like, and trust. If you haven’t taken the time to build a relationship with your audience, they’re not going to feel comfortable investing in your course, no matter how great it is. This is why at Gillis Copywriting, I emphasize authentic, story-driven copy that helps you build genuine connections with your audience.
The Fix: Show up and serve your audience long before you ask for the sale. Share valuable content, tell your story, and be your authentic self. Let them get to know the person behind the course. When you build a genuine connection, selling becomes a natural extension of that relationship.
If your course isn’t selling, don’t despair. It’s not a reflection of your worth or the value of your expertise. It’s simply a sign that your messaging needs a little love. By getting clear on your message, focusing on the transformation, and building a genuine connection with your audience, you can turn a disappointing launch into a sold-out success.
Recent Comments